Join us on @LinkedMoms Chat – Wed. March 26 at 8 pm ET for #LinkedInForBloggers–You need to be there!


I have a passion for LinkedIn®. Long before others understood the importance of networking on-line, I was preaching to the doubters. LinkedIn® is a powerful networking platform. So much so that every second two more people join LinkedIn®. With that kind of growing professional network it is no wonder that we find many brands and brand managers listed there. Remember LinkedIn® has over 277 million global members.

Here is the thing, many bloggers have yet to discover the benefits of being on LinkedIn® feeling that it is not ‘social’ enough or that the platform does not welcome mom or dad bloggers. That is not true. LinkedIn® helps expose you to potential clients (brands, PR firms/agencies or digital marketing types) that are looking for professionals. So if you are a professional blogger that is always looking for opportunities, then you need to be on LinkedIn.

If you are looking to connect and work with a particular brand, then you need to be on LinkedIn® just to be able to see if you are connected to someone that works in that company. Working on the principal of six degrees of separation, you will be able to find someone that knows someone that works with someone that may be able to help you out.

Remember, as bloggers, we live in a very social world, but that does not mean that brand and marketing people are there. They may be in a boardroom or office with little to connection to Facebook, Twitter or Instagram. It also means that some owner and decision makers are to busy running their business and they just need to find you in a directory. That is what LinkedIn® is: a worldwide professional directory.

If you want to know more about why blogger need to be on LinkedIn®, you can read my 5 Reasons Bloggers Need to be on LinkedIn post that I wrote for Type A Parent. Please leave me a comment and let me know how you use LinkedIn®.


Once again in an effort to help our Blogger Community grow, we will be hosting a #LinkedIn4Blogger Chat. Join me as I give you tips on working with LinkedIn® on #LinkedMoms Chat


8:00 – 9:00pm (EST)
7:00 – 8:00pm (CST)
6:00 – 7:00pm (MST)
5:00 – 6:00pm (PST)


LinkedMoms website


@DownshiftingPRO and @4LinkedLearning – Margarita Ibbott
@DownshiftingPRO on Facebook
@DownshiftingPRO Blog

@inkscrblr – Paula Schuck
@inkscrblr on Facebook
@inkscrblr on YouTube
@inkscrblr Blog


Another Amazon Giveaway–Twitter Blast

@DownshiftingPRO_DownshiftingPRO.com_Margarita Ibbott


That you can follow me on a few different accounts?

My main account is @DownshiftingPRO

I share content from my blog as well as other resources.  Its where I interact the most and you can find me there 24/7… o.k. maybe 18/7…

My second account is @4LinkedLearning

I share content from my other blog and also content about social media points of interest.

My last and shared account with is @Linkedmoms 

I share this account with Paula Schuck from Thriftymomma’s Tips @Inkscrblr – we communicate with our community about Sponsored Twitter Parties, Twitter chats featuring tips, resources and general topic info.  Our LinkedMom’s Blog has a list of upcoming twitter parties and how you can get a hold of us to host a party for you!

You can also win a $100 Amazon gift card if you enter below…

amazon blast Makobi Scribe and Sason and Pobi are bringing you this Amazon Twitter blast. The winner will receive an Amazon gift card for $100. The giveaway is open to Everyone 🙂 Good Luck! If you are a blogger, you can sign up for this blast here.

Follow my blog with Bloglovin

#Instagram Blast–You Could win a $100 Amazon Gift Card

Many already know what Instgram is but for the uninitiated, let me explain.  Instagram is a photo and video sharing social media platform.  It is an app that you use with your smartphone or tablet to capture life’s wonderful moments, funny videos (15 seconds or less), promotional shots or clever pictures.  You take the picture/video upload it and share it on Instagram immediately. 

The personal profile pages always has a collage of pictures or videos that have been uploaded (hence the different views – above & below).

You can have a private or public profile.  If it is private, only people that you have accepted as followers can see your pictures.  If it is public, anyone can search and see your pictures but only followers will automatically get your feed.  You can also use # hashtags to track popular topics; tag others using the @sign (when you share it on Twitter, you can tag with the person’s twitter handle); and you also have the ability to like Red heart a pic or to comment on it.

Instagram introduced the capability to create videos after Vine became very popular with their six second video clips.  It is pretty easy to join Instagram and download the FREE app to your smartphone or tablet.  Instagram does NOT work on a laptop (other then to view content).  In other words, you cannot Instagram an image from a file on your computer.

So if you want, please follow my antics on Instagram by following the link in the contest listed below. 


You can follow people on Instagram and be entered to win a $100 Amazon Gift Card. 

amazon blast

Makobi Scribe and Sason and Pobi are bringing you this Amazon Instagram blast. The winner will receive an Amazon gift card for $100. The giveaway is open to Everyone 🙂 Good Luck! If you are a blogger, you can sign up for this blast here.

#ProfessionalOrganizers Blog Carnival–eBooks – Review

This month’s challenge for the the Professional Organizers Blog Carnival was eBooks.  This could have been very hard to do since I have not written any eBooks and I have only purchased a few (one of my favourites is ProBlogger’s 31 Days to Building a Better Blog). 

An eBook can be a great way to share your knowledge while monetizing your blog or sharing your knowledge in a written format (as opposed to a presentation or workshop).  You could assemble a series of blog posts as a base and then elaborate with more examples, illustrations or pictures.  The good things about this is selling them on your website can generate passive income for your small business.

Even though I have not written an eBook (yet),

I knew our illustrious Blog Carnival leader, Janet Barclay, had a couple of eBooks in her repertoire so I asked if I could review one of them.  Much to my delight she offered a few eBooks that I could chose from:

A link to these are provided when you click on the picture.


ProfessionalOrganaizersBlogCarnival_JanetBarclay_DownshiftingPRO_2For me the most logical choice was a review of the Basic Guide to Networking on Twitter (The Basic Guide).  I chose this eBook because I do love both networking and twitter. Being a social media trainer and consultant, I also have a expert knowledge of using twitter for business.

I find that Twitter can be complicated to the uninitiated.  There are many terms that we banter around: “Re-Tweet, Favourite, hashtag, twitter party, follow, un-follow, trending”.  Often I have to slow down to help a new client catch up as I describe the virtues and the mechanics of tweeting.  Having an eBook that they can reference later on is fantastic.

The Basic Guide is a short 28 page eBook that you can download on either read on your computer or you can print it.  I chose to print it as a booklet so it reads like a hardcover book and not a pamphlet.  There are 28 pages of information, exercises and challenges, clear cut instruction and links to useful websites.


Janet’s step-by-step instructions on how to get started on Twitter are very clear and concise.  You know what you should be doing first before going on to the next task.

She creates a few challenges (see pic below) that you need to accomplish in order to get a better, more focused twitter feed.  By following these exercises she helps us create content on twitter that is not focused around what we are having for lunch or how bad the service was. She encourages us effectively use twitter for business.


Janet also provided a few screen shots so that you are well aware of where you should be and what the screen should look like.  As most of us tend to be visual learners, I find this feature very helpful.  She also provides actual samples of tweets that had already been sent out. 

I like that a beginner on Twitter could follow the steps very closely and basically not fail.  I think that she could have elaborated a bit more on the type of topics that you can start tweeting about.  That can be such a hard decision to make when you are tweeting for business.  Also simple suggestions on what time of day you should tweet, which days are better and how to deal with direct messages.  Spam can be overwhelming when someone’s handle has been hacked. Unfortunately, that happens on a daily basis.

ProfessionalOrganaizersBlogCarnival_JanetBarclay_DownshiftingPRO_5I absolutely loved the little bird avatar that tells you what page you are on.  Lastly, a few of my favourites from Janet’s eBook were the links to tools that you can use with Twitter.  Whether it was finding more followers in your target market, learning how to un-follow, scheduling tweets or creating a list for keeping easier track of your ‘peeps’.

This is a very basic introduction and guide to Twitter but it may be exactly what you need to get started.  It is small enough that you are not overwhelmed yet challenging enough that even this ‘veteran’ twitter user learned a thing or two.

I am grateful that Janet trusted me enough to review her eBook. Basic Guide to Networking on Twitter BasicGuidetoNetworkingonTwitter_Janet  Barclay_ DownshiftingPROcan be purchased from Janet Barclay’s website.  You pay $8.50 + HST and then you download the eBook.  Easy Peasy Lemon Squeasy (as my son would say).

If you are new to Twitter I recommend this guide to you as it may be the perfect size.  Twitter can be a lot to handle all at once but you’ll get the hang of it.  Once you get started, make sure to follow me @DownshiftingPRO  @4LinkedLearning and @LinkedMoms.  See you in Twitterville some time soon.

Janet Barclay is a Virtual Assistant and Blogger.  She blogs at Organized Assistant and runs a Blog Carnival for Professional Organizers every month. She is organized (she was one of us) but has focused her business on website design, virtual assistance and blogging.

#WordlessWednesday–Book Reviewer’s Heaven–#RHCBloggerLove

Last Saturday I was invited to Random House Canada in Toronto for a Blogger Love afternoon of books, food and a special guest appearance by best selling Canadian author Andrew Kaufman – (Born Weird). Here are some of the highlights. I will be writing a full review later this week.

Random House Canada DownshiftingPRO_#RHCBloggerLove

photo (4)


DownshiftingPRO_RandomHouseCanada_#RHCBloggerLove_Carol Shields_Richler

Join us Wed. Feb. 13 for #LinkedMoms chat because we are giving away copies to S.E.C.R.E.T, Anna Karenina and Born Weird. Make sure you participate to be eligible to win. Thanks to @RandomHouseCA for the books!

Twitter Chat: #LinkedMoms Welcomes Paula Schuck @inkscrblr–Wed. May 30 8 pm EST–#Blogging

Twitter Chat Invitation: Join @LinkedMoms on Wednesday, May 30th at 8 pm EST/7CT/5Pacific with writer, journalist, blogger & mom of 2, Paul Schuck aka: @inckscrblr.  We are chatting about #blogging. Paula has been blogging at

image since 2009 and has built a sizable following. She defines herself as the “Keeper of the Sanity” (as most moms would)…she is also a digital woman, freelance journalist and social media marketer. Her influence in the Canadian and US blogging market has attracted brand ambassador accolades from: #KinderMom #ComfortLife, #Toshiba and the #KelloggersNetwork (just to name a few). Always ‘socially’ active she is a self-professed Twitter Party junkie. Paula is an award-winning journalist and has published both on-line and in magazines, newspapers, on TV, radio, The Beat, The New York Journal of Books.

Besides her blog, you can also find her literary musings at


ThriftyMom Media on FaceBook
@inkscrblr on YouTube
@inkscrblr Blog

Paula on LinkedIn

Please use these hashtags at the end of all of your tweets to be included in the chat.

#LinkedMoms #Blogging

Wednesday, May 30th, 2012

8:00 – 9:00pm (EST)
7:00 – 8:00pm (CST)
6:00 – 7:00pm (MST)
5:00 – 6:00pm (PST)

HOSTED: LinkedMoms


@4LinkedLearning on FaceBook
@4LinkedLearning Blog & Website

We would love for you to join in on the great conversation on Wednesday night. Feel free to invite a few of your friends too. Here are some tweets that you can re-tweet to share our message.

RT@LinkedMoms- Join us for a #blogging Chat w. @inkscrblr and @4LinkedLearning at #LinkedMoms Chat Wed. May 30, 8 PM EST/7PM CST/5PM PST

RT @LinkedMoms – join us Wed. 8 pm w. @inkscrblr – Paula Schuck – we’re talking about #blogging #bloggers # blogs on #LinkedMoms

RT@LinkedMoms – Make sure to join #LinkedMoms Chat tonight at 8pm EST award-winning blogger Paula Schuck @inkscrblr #LinkedMoms #blogging


In order to make things easier for you to follow the chat, we have created a customized TweetGrid Link so all you have to do is log in and put your @twitterhandle in the last column.

Make sure to login so that you can tweet directly from Tweetgrid.

Here is our Custom Tweet Grid for Tonight’s #LinkedMoms #blogging


My Blog Logos and Pinterest

linked learning (3)


linked learning 2

As I am currently experimenting with all things Pinterest, I thought it would be interesting to create a Pin Board that would encourage other bloggers to post pins to my newest board: Your Blog.  It is a yet another way to engage on social media using a visual pin board.  Please feel free to:

  1. Follow me on Pinterest
  2. Follow Your Blogs board
  3. Encourage you to collaborate.  I will add you as a collaborator to this board or my other fun collaboration board – What Were They Thinkin’?

I will be writing a series of Pinterest posts coming up … so stay tuned…