I have a passion for LinkedIn®. Long before others understood the importance of networking on-line, I was preaching to the doubters. LinkedIn® is a powerful networking platform. So much so that every second two more people join LinkedIn®. With that kind of growing professional network it is no wonder that we find many brands and brand managers listed there. Remember LinkedIn® has over 277 million global members.
Here is the thing, many bloggers have yet to discover the benefits of being on LinkedIn® feeling that it is not ‘social’ enough or that the platform does not welcome mom or dad bloggers. That is not true. LinkedIn® helps expose you to potential clients (brands, PR firms/agencies or digital marketing types) that are looking for professionals. So if you are a professional blogger that is always looking for opportunities, then you need to be on LinkedIn.
If you are looking to connect and work with a particular brand, then you need to be on LinkedIn® just to be able to see if you are connected to someone that works in that company. Working on the principal of six degrees of separation, you will be able to find someone that knows someone that works with someone that may be able to help you out.
Remember, as bloggers, we live in a very social world, but that does not mean that brand and marketing people are there. They may be in a boardroom or office with little to connection to Facebook, Twitter or Instagram. It also means that some owner and decision makers are to busy running their business and they just need to find you in a directory. That is what LinkedIn® is: a worldwide professional directory.
If you want to know more about why blogger need to be on LinkedIn®, you can read my 5 Reasons Bloggers Need to be on LinkedIn post that I wrote for Type A Parent. Please leave me a comment and let me know how you use LinkedIn®.
Once again in an effort to help our Blogger Community grow, we will be hosting a #LinkedIn4Blogger Chat. Join me as I give you tips on working with LinkedIn® on #LinkedMoms Chat
WEDNESDAY, MARCH 26, 2014
8:00 – 9:00pm (EST)
7:00 – 8:00pm (CST)
6:00 – 7:00pm (MST)
5:00 – 6:00pm (PST)
@DownshiftingPRO and @4LinkedLearning – Margarita Ibbott
@DownshiftingPRO on Facebook
@inkscrblr – Paula Schuck
@inkscrblr on Facebook
@inkscrblr on YouTube