#LinkedIn Profile Picture – Do me a favour, let me see your face.

I don’t tend to go on rants very often on my blog.  I like to think of myself as a blogger that will give you an honest opinion and solid advice…  balance observations with funny stories that may teach you a thing or two …but today… well, today it is just an all out RANT.

I love LinkedIn. It is my first true love.  When I first got started using social media, I played with Facebook and dabbled in Twitter but LinkedIn spoke to me.  I have been evangelizing LinkedIn’s virtues for years (yes, years).  The thing is, as it grows in popularity, many users still don’t understand that it is a professional networking platform.  So by token you must put forward a professional profile and a professional picture. 


If you are going to send me a cold-call-invitation to connect with you on LinkedIn please fill out your profile so I can clearly see what you do and why I would be interested in connecting with you.  Court me a little, send me a welcoming note. Remind me where we have met, mention the presentation that you saw, heck tell me you enjoyed it and learned something. 


If you are going to be on LinkedIn and expect me to recommend you to my contacts please have a professional picture… flying through the air while performing a karate kick IS NOT PROFESSIONAL (no matter how cool you think it is -especially if you are a business professional and not a karate instructor).  I once pointed that out to an attendee at a workshop I gave.  He later sent me a scathing email about how unprofessional I was for pointing it out his unprofessional picture.  Listen, if you are embarrassed about me pointing out the picture of you flying through the air doing a karate kick in front of 25 other people, what do you think the other 110 million LinkedIn members are going to think?  It is a PUBLIC PICTURE once you put it on LinkedIn.  Seriously? You’re mad at me? Give your head a shake Mr. Professional VP (rant over on that point).

If you are going to use a logo instead of a picture, don’t be surprised if I DON’T recognize you at a networking event.  Social Networking is about being social.  Me looking at your company logo is not social…its anti-social actually. Even an avatar seems silly to me…unless you create avatars for a living…even then I would prefer to see your face.


If you insist on not putting up a picture and then at a network event I discover that Mackenzie or Robyn/Robin or Tracey/Tracy is a man and not a women (or vice-versa) please don’t blame me. I didn’t see your face on LinkedIn, I only saw a grey silhouette, a funny caricature or a logo.


Oh and another thing, if you think I want to see your buff torso or your cleavage prominently displayed on your profile pic.  Think again.  I don’t do business with attention getters with inferiority complex that feel that they need to strut their stuff (I warned you this was a rant).  Remember, the key to LinkedIn is to connect with other Professional in a professional manner.


So if you intend on reaching out to me, please introduce yourself and make sure you have a picture that I can identify as a professional in your field because if you don’t I won’t likely connect with you and ultimately, you are just wasting your time and mine.


Note:  I found all of these pics on LinkedIn so they are public to all other 110 million users.  I tried to pick examples that were not connections to any of my connections and tried as much as possible to delete identifiable names and place of employment. If this is your profile and your embarrassed about it, I suggest you reconsider your pic. otherwise, send me a message & I will gladly take it down.


LinkedLearning Workshops and Speaking Engagements

This will be a very busy few weeks for me.  I will be presenting in Toronto and Orangeville. Here are the listings and registration pages:


Event: FreelanceCamp Toronto

Date: Sunday, May 27, 2012

Time: 11 am – 11:45 am

Location: Bahen Centre University of Toronto – 40 St. George’s Street


Understanding how to Network: going from virtual networking to meeting IRL (in real life)
– Margarita Ibbott (LinkedIn | Twitter)
(Intoductory/Beginner level)

This session incorporates virtual networking with in real life networking. How? First we will discuss how to find networking events using LinkedIn. This session covers: finding networking events to attend, signing up and the understanding how to search an attendee’s profile so that when you actually attend the networking event, you will know how to break the ice.

1. searching events
2. researching profiles of attendees
3. finding areas in common making connecting possible

With years of networking under her belt, Margarita Ibbott, social media trainer and self professed ‘connector’, will take you through the steps that she uses to connect with people at a networking event.

She will discuss how to take the information that you have found on LinkedIn about the attendees to open up a conversation and meet people at an event with the ultimate objective: meeting new clients.

MS2 Conference

Event: MS2 Conference

Date: June 12 – 14, 2012

Time: TBD

Location: Hockley Valley Resort


Join me on Thursday, June 14th when I will be giving three different presentations at the MS2Conference in Orangeville:

  • Understanding Twitter: Chirping, Tweeting, Trending
  • Pinterest 101
  • Advanced LinkedIn Features: Taking Virtual Networking to the Next Level
You can register here...but if you email me, I can give you a special discount code and you will receive $50 off an ‘all access’ registration package.  

Register TODAY!

Space is limited — June 12–14, 2012, Hockley Valley Resort, Orangeville.

@MS2 Conf…Making Social Media Simple Conference, is Ontario’s Social Media educational event designed for businesses, non-profits, and local government. Get practical with us as we share ideas, hear from expert practitioners, and learn best practices in the areas of Social Media, Email Marketing, Video Marketing, Pay Per Click, SEO, Blogging…and so much more!

Reasons to Attend

With a Community of Experts at your fingertips @MS2Conf is distinguished by sessions broken down by category and experience level where participants may choose which may benefit them the most. The conference will showcase the most popular as well as the newest and most innovative social media products and tools on the market. Attendees will have the opportunity to interact with their industry peers and share ideas, tips and techniques. We’re bringing some of the brightest stars in social media to Orangeville, offering organizations of any size to achieve the greatest return on their social media investment.

Join your digital marketing peers in Orangeville this June 12–14 at the Making Social Media Simple Conference for hands-on learning & workshops with industry leading experts, networking opportunities, thought-leadership presentations and peer-to-peer collaboration on the subjects of:

  • Social Media
  • Video
  • Search Engine Optimization
  • Pay Per Click Advertising
  • Email Marketing
  • And So Much More!

We encourage you to make the most of your @MS2Conf experience, so bring your laptop, smartphone, or tablet.
Get Social! – Get Connected! – Be Remembered!

Conference Pricing

All Access Pass – *$550 | Regular Rate $635
One Day Pass; Wednesday, June 13th – *$290 | Regular $335
One Day Pass; Thursday, June 14th – *$290 | Regular $335
*Early Bird Pricing is in effect until May 15, 2012

Upcoming @MS2Conf Dates

Grand Bend: Oakwood Inn Resort September 25 – 27, 2012 | Register

Chatham-Kent: John D. Bradley Convention Centre October 23-25, 2012 | Register

My Blog Logos and Pinterest

linked learning (3)


linked learning 2

As I am currently experimenting with all things Pinterest, I thought it would be interesting to create a Pin Board that would encourage other bloggers to post pins to my newest board: Your Blog.  It is a yet another way to engage on social media using a visual pin board.  Please feel free to:

  1. Follow me on Pinterest
  2. Follow Your Blogs board
  3. Encourage you to collaborate.  I will add you as a collaborator to this board or my other fun collaboration board – What Were They Thinkin’?

I will be writing a series of Pinterest posts coming up … so stay tuned…

Feature Friday

Twitter @mentions and @replies

A couple of the things you may have noticed about Twitter are the mentions and replies. These are 2 important features.
The @mentions is  when someone has tweeted you, or about you; as a business you want to see what people are saying about you, to you and how often.
If it is a question or concern you should address it as soon as possible and create a relationship with that person. You should always respond to @mentions and engage with the person mentioning you [in a positive way of course].

The same applies to @replies, if someone has replied to a comment you have made or question that you, have keep the conversation going and create a relationship.
It is through continued engagement that we create relationships. Remember, people will do business with people they know, like and trust!

You will see @mentions anywhere in the body of the tweet, not necessarily at the beginning of the tweet. If someone sends you a reply and you are not following the user, the reply will not appear on your Home timeline, but in your Mentions timeline, so be sure to check that frequently so you don’t miss any mentions or replies.
All tweets containing your @username can be seen through a link at the top of your Twitter stream under @mentions. Click on link to see all replies made to you, and mentions of your user name.
In the your Twitter home timeline, tweets will have “in reply to” listed next to their timestamp if they are in reply to someone’s tweet.

If there are any features that you would like to see mentioned on Feature Friday, please send us a note and we will add it to our list.
See you next Friday

Feature Friday

We are Margarita Ibbott and Rossana Wyatt, and we would like to welcome you to Linkedlearning.ca.  We’re a small social media training company that provides training to help you grow your business.

We would like to introduce you to Feature Friday – where every Friday we will talk about a feature from one of the different platforms like LinkedIn, Twitter, Facebook, and  Foursquare.

We will give you some tips and show you how social media can make a difference to your business.

Join us every  Friday  as we discuss different features the will help you incorporate social media to grow your business. Next post will be discussing Twitter and @mentions and how they can help you in your business.

Welcome to LinkedLearning

Earlier this week, I found myself networking IRL (in real life) at the London Small Business Centre – a local resource centre for new entrepreneurs and small business owners.

At this event, I was sitting with three women

that had recently established their companies – an ominous task at best.  We started talking about social media and its importance in an over all marketing plan.  I was speaking on the values, the virtues, the overall impact on my bottom line… I went on to explain that as a small b

usiness, I am constantly evaluating what ‘advertisement’ and ‘promotion’ I can get for a minimal cost.  To that effect, I started using social media platforms: my organizing blog, Facebook, Twitter and LinkedIn to introduce and start promoting my company.

“Slow down partner” they said, “first we have to know how to set up a profile? What features should we be using?  Where the heck do you even find them?Who should I be connecting to?  Which platform should I be on?

What I quickly found out was that the hesitation w

as not in trying to use different social media platforms but in how to navigate the site features – AND even more basic – how to get started.

With those questions in mind, I established LinkedLearning.ca last year to address those exact concerns.  I found that there was a gap between the those telling us to start using social media platforms and those offering full-on marketing strategies.

If people do not understand where to even begin, they won’t even try using it.  Still worse, naysayers that don’t understand the benefits just shrug it off as a waste of time.

LinkedLearning will train you to use eac

h individual platform.  We get your profiles set up – correctly – then we continue to teach you about the features to use to effectively GROW YOUR BUSINESS.  And in business that is all we really want, isn’t it?

So join us…find out where where we are on Foursquare…read our blog…search our tweets on Twitter… peruse our pos

ts on Facebook and review our updates on LinkedIn. Learn with us.

Welcome to